October 21, 2014
Meet Jeff. He’s a 25-year old engineer who works long hours shaping the future of technology. He doesn’t own a car, but has four bicycles. He rides one to work, two on the weekends and keeps the fourth because he won it in a bet.
Jeff’s neighbor is Leanne. She’s 31, a financial analyst, married with two young children and a hectic schedule. She and her husband want to get more physical activity; run errands by bike (60% are within less than a mile); and ride with their children.
Jeff and Leanne represent a fast-growing segment of the housing market, particularly in and around urban centers. As bike commuting is on the rise in cities across the country, so too is the demand for bike-friendly housing.
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